Describe a Good Advertisement That You Think is Useful - IELTS Cue Card

Describe a good advertisement that you think is useful cue card - sample answer 1

Overview 

Nowadays, all reputable companies use marketing to promote their products. These advertisements can appear on various media channels, such as newspapers, television and the internet. I personally enjoy reading and watching commercials everywhere I go since they are informative. Here, I would like to talk about one advertisement which I think is really interesting. 

When and where did you see it? 

Several years ago, while watching television with my family, I encountered a heartwarming advertisement that captured my attention. The advertisement, part of Surf Excel's "Daag Acche Hai" campaign, stood out for its touching narrative and powerful message of kindness and empathy.

What was advertised? 

The advertisement promoted Surf Excel detergent and its overarching theme of "Daag Acche Hai" (Stains are Good). It centred around the concept of compassion and selflessness, showcasing a young boy's act of kindness towards his elderly neighbour.

Explain why you remember it well? 

The Surf Excel advertisement resonated deeply with me due to its touching portrayal of human kindness. The story revolves around a young boy who volunteers to help his elderly neighbour despite getting dirty and stained in the process. He willingly assisted the older woman with her chores, demonstrating a beautiful example of selflessness and compassion. 

What made the advertisement particularly memorable was its ability to evoke genuine emotions and connect with the audience on a personal level. The young protagonist's innocence and sincerity, coupled with his heartwarming interactions with his neighbour, left a lasting impression. 

Conclusion

Overall, the Surf Excel advertisement from the "Daag Acche Hai" campaign stands as a shining example of effective advertising that goes beyond promoting a product to imparting valuable life lessons.

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Describe a good advertisement that you think is useful cue card - sample answer 2

Overview 

I want to discuss a really helpful and realistic commercial for Zomato, a popular meal delivery business in India.  

When and where did you see it? 

This advertisement is prominently featured on billboards, social media sites and television advertisements all around India. I often see it on the billboards, especially while passing through the main roads of our city.  

What was advertised? 

The advertisement highlights the wide variety of mouthwatering dishes from different cuisines, highlighting the abundance of alternatives available on the Zomato app. It also emphasises how easy it is to order food using a smartphone app and a few taps.

Explain why you remember it well? 

I remembered it clearly because it conveys Zomato's value proposition, which is to give users convenient access to several types of restaurants and cuisines via its app. It is appealing to both foodies and people with hectic schedules because it enables them to have their favourite foods delivered right to their door. I personally use the Zomato app quite a bit. Therefore, this advertisement was both relatable and compelling. 

Conclusion

Overall, the Zomato advertising skillfully and captivatingly highlights the app's capabilities and advantages. It serves as a helpful reminder of the platform's variety and ease of use, which makes it an invaluable tool for Indian foodies. 

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Describe a good advertisement that you think is useful cue card - sample answer 3

Overview 

The advertisement, titled "Dhuan," was part of an anti-smoking campaign aimed at raising awareness about the harmful effects of tobacco use. Its important message and creative execution made it stand out among the other advertisements.  

When and where did you see it? 

I encountered this profoundly impactful advertisement during the interval time when we went to watch a movie in a theatre last year, and it left a lasting impression on me.  

What was advertised? 

The advertisement "Dhuan" was designed as part of a public service announcement campaign against smoking. It depicted the harsh reality of the consequences of smoking, focusing on the impact it has not only on the smoker but also on their loved ones. The advertisement portrayed a family dinner scene where a father, depicted as a smoker, was noticeably absent, leaving behind a chair draped and got into smoking.  

Explain why you remember it well? 

The "Dhuan'' commercial struck a deep chord with me because of how vividly it depicted the adverse effects of smoking and how strongly it conveyed emotion. The engulfing smoke, representing the absence of the father figure at the dinner table, said volumes about the terrible impact smoking has on relationships and family dynamics. The scene's tragic silence, together with the family members' sorrowful and longing expressions, powerfully conveyed the idea that smoking not only harms the smoker but also causes agony for those who are closest to them.

Long after the commercial ended, the entire picture of the smoking, empty chair stuck in my head, reminding me how important it is to make healthy decisions and break bad habits. 

Conclusion  

In conclusion, the "Dhuan" advertisement stands out as a powerful example of an advertisement that is useful in creating a lasting impression on viewers.

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IELTS Speaking Part 3 - Follow up questions

Q: Do people watch useless advertisements in this day and age?

A: Yes, in the digital world of today, consumers come across various sorts of advertisements, notably on websites, social media platforms, and television. People frequently encounter obstructive or irrelevant advertisements in India because advertising is widely available on all platforms and provides less value or relevance to the user's needs. Viewers become frustrated and irritated with unsuccessful advertising despite advances in targeting and personalisation. 

Q: What do you think of online advertising?

A: In India, online advertising has proliferated and is now widely used to advertise goods and services across a range of platforms and channels. Many individuals like the ease with which relevant offers may be found, thanks to targeted advertisements catering to their interests and preferences. Online advertising has also allowed businesses, especially small ones, to reach a larger audience and effectively compete in the digital marketplace. 

Q: Why does buying new things make people happy?

A: Buying new products usually makes you feel good because of their novelty and the expectation that you will use or enjoy them. Psychologically, it releases the "feel-good" neurotransmitter dopamine. Additionally, purchasing can represent advancement, whether it's increasing one's wardrobe or updating technology. Therefore, the act goes beyond simple acquisition, expressing personal development and transformation and reaffirming society's success ideals. 

Q: What do people usually buy?

A: People typically purchase diverse goods, ranging from luxury goods like designer clothing or top-tier technology to daily needs like food and groceries. A person's daily needs for food, clothing, and personal hygiene products ensure their health, hygiene and social acceptability. Modern living is impossible without technology-related products like computers, smartphones, and smart home appliances, providing connectivity, entertainment and increased productivity.

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Conclusion

In summary, the IELTS cue card "Describe an advertisement which you think is useful" offers candidates a valuable opportunity to highlight their language proficiency, critical thinking abilities, and personal experiences. You can showcase your capacity for critical thought, practical concept expression, and the ability to make meaningful connections between a commercial and your own life by closely examining an advertisement that resonated with you and explaining why it did so.

We hope you are now clear on how to answer the “Describe an advertisement which you think is useful” type of IELTS speaking cue card questions. But, if you still need further details on how to prepare for IELTS, you can contact Prepare IELTS Exam (PI) expert counsellors for additional guidance. Our team of education experts is dedicated to providing you with the best test material and guidance to ace the IELTS exam. You can get a one-on-one counselling session and an IELTS online practice test via our platform. Contact us at info@prepareieltsexam.com or call us at +91 9773398388 for further queries.